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Employer Brand & Attraction

Employer Brand & Attraction

We help jobs find people.

We help our clients attract, engage and retain the right talent to help them meet their business needs. We do this by seamlessly integrating employer brand, creative services and recruitment marketing from strategy to execution.

Our team crafts and deploys integrated strategies to meet candidates wherever they are, providing relevant experiences to engage, and persuade them to see your company as their employer of choice.

Employer Brand: To bring your unique culture to life, we design new or reimagined Employee Value Propositions (EVP). We’ll then support you in deploying that message, both internally and externally, to ensure a consistent, yet tailored, experience that is reflective of both the tone of voice and visual style of your brand.

Creative: Our award-winning creative is enriched by a deep understanding of candidate insights, behaviors and motivators. Combined with our years of experience in both talent acquisition and consumer marketing, our creative solutions will help drive true competitive advantage for your employer brand.

Recruitment marketing: We develop and deploy recruitment marketing strategies that align media preferences to your targeted talent pool. This may include programmatic media, job board management, social media, sourcing partnerships, traditional media, events, and more…We’ll help you engage and nurture those talent pipelines through targeted engagement campaigns, authentic content, and consistent multi-channel experiences.

Not sure where to begin? Our team of Brand and Attraction consultants can help you prioritize the activities that will best achieve your business objectives.

Global branding expertise 

Our global team of consultants create talent attraction and engagement strategies, across multiple sectors and geographies. We develop unique solutions for our clients’ talent attraction needs, including experienced/lateral, campus/early careers, high-volume, niche hiring needs or to generate diverse talent pools.

We offer a wide range of services to support our clients’ unique business needs that include:

  • Conducting market and competitive insights
  • Creating distinctive and authentic employer brands
  • Deploying targeted media attraction campaigns
  • Developing unique social media and content strategies
  • Building distinctive and user-focused careers websites
  • Enhancing the candidate experience through creative experiential marketing

Our future-focused solutions are underpinned by a strategic understanding of our clients’ business goals, sector insights and external market forces.

Whatever the business need, we have the skills and experience to build compelling and seamless candidate experiences that attract and retain quality talent, delivering positive return-on-investment for our clients.

What makes us distinctive?

While we are the experts in employer brand and attraction, our colleagues across Alexander Mann Solutions are specialists in total workforce management solutions, from recruitment technology to assessment, emerging talent to exec search, insight and analytics to outsourcing.

This means that where other agencies’ capabilities end, ours continues. We work collaboratively with our colleagues to strengthen our clients’ ability to hire the right talent at the right time with truly integrated total workforce solutions, at each point of the candidate journey.

Want to know more?

Please get in touch with one of our Brand and Attraction strategists:

EMEA: Keira.Pintao@alexmann.com

Americas: Michelle.Marquardt@alexmann.com or Laura.Polan@alexmann.com

APAC: Joy.Koh@alexmann.com

Case Study: Creating a careers website for the Royal Bank of Scotland

As one of the best known names in UK banking, the Royal Bank of Scotland (RBS) partnered with Alexander Mann Solutions to re-establish its position as an employer of choice. Part of our solution was a responsive careers website that emphasises the unique opportunities our client offers through its six brands.

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